Numbers are frequently referenced. Playback logs and system metrics provide useful insight.
In real environments, human response shapes outcomes. A screen can be active, still be ignored.
Observing real-world behaviour clarifies why others underperform. Digital signage works best when it aligns with how people behave.
Why numbers alone are not enough
System data confirms that screens are running. It confirms technical health.
What data does not reveal whether information is understood. Schedules can run flawlessly without achieving communication goals.
Focusing only on metrics limits insight. Effective evaluation requires observation.
Real-world audience behaviour
Viewing is often incidental. Messages are absorbed quickly.
Movement patterns influence attention. Displays positioned in shared spaces support repeated exposure.
Because focus is elsewhere, visual hierarchy matters. Behavioural reality favours simplicity.
Why location affects signage impact
Location shapes attention. A display positioned out of view fail to register.
Setting influences behaviour. Information designed for shared spaces require redesign.
Observing movement patterns reduces wasted effort.
Why repetition matters more than novelty
Repeated exposure builds recognition. Digital signage benefits from repetition.
Novelty may attract initial attention. However, consistency proves more effective.
Repetition reinforces memory. It supports learning through exposure.
Applying behavioural insight to signage
Observation informs placement. How they process information improves outcomes.
When content fits attention spans, screens become effective quietly.
This behaviour-led approach explains success. Not just for metrics.
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